Kerala Temple Guide · Legal & Policies

Affiliate Disclosure
& Disclaimer

Transparency is the foundation of trust — and trust is the foundation of this website.

We believe you deserve to know exactly how keralatempleguide.com works, how it earns revenue and how those arrangements affect (or do not affect) the content you read. This page explains everything — plainly and completely.

📅   Last Updated: June 2026
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Section 01

What Is an Affiliate Link?

An affiliate link is a specially coded URL that connects a reader from a website to an external product, service or booking platform. When you click an affiliate link and make a purchase or complete a booking, the website that sent you there may receive a small commission from the seller — at no additional cost to you whatsoever.

Think of it as a referral system: the seller thanks the referring website for the introduction. You pay exactly the same price you would pay by visiting the seller's website directly. The commission comes from the seller's marketing budget — not from your pocket.

Simple Example

If this website links to a hotel near Guruvayur Temple and you book through that link, the hotel may pay us a small referral fee. You pay the same room rate you would pay anywhere else. We simply receive a thank-you from the hotel for the introduction.

Section 02

Our Affiliate Relationships

keralatempleguide.com participates in affiliate programmes offered by travel, hospitality and pilgrimage service providers. These may include but are not limited to hotel booking platforms, tour operators offering Kerala pilgrimage packages, transport booking services and providers of pilgrimage-related products.

How Affiliate Links Appear on This Website

Where affiliate links appear on this website, we make our best effort to identify them clearly — either through an inline notice near the link, a section-level disclosure or a general disclosure on this page. In accordance with guidelines from the Federal Trade Commission (FTC) and standard international best practices, material connections between this website and any third-party provider are disclosed prominently and honestly.

  • Affiliate links may appear within temple tourism guides, pilgrimage planning articles, festival guides and blog posts.
  • They will always be accompanied by genuine, honest information — never promotional language designed to pressure you into a purchase.
  • We only link to services we believe are genuinely useful to pilgrims and temple visitors.
  • The existence of an affiliate relationship never influences our editorial coverage of a temple, ritual or tradition.

⚠️ Important Notice

This website does not currently participate in every affiliate programme available. Not every external link on this site is an affiliate link — many are simply useful references with no commercial relationship. We link to external sources primarily because they are helpful and authoritative, not because they pay us.

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Section 03

Advertising on This Website

keralatempleguide.com displays advertisements served by Google AdSense and may display advertisements from other approved advertising networks. These ads help cover the costs of maintaining, researching and expanding this website so that it can continue to be offered freely to all visitors.

How Google AdSense Works

Google AdSense uses cookies and web beacons to serve advertisements based on a visitor's prior browsing history and interests. This is called interest-based advertising. The advertisements you see on this website are selected and served by Google, not by keralatempleguide.com. We do not control which specific ads appear, and we do not endorse any advertiser simply because their ad appears on our pages.

Opting Out of Interest-Based Advertising

You have the right to opt out of interest-based advertising at any time. You can do this through:

  • Google's Ad Settings: adssettings.google.com — manage what Google knows about your interests
  • Network Advertising Initiative: optout.networkadvertising.org — opt out from multiple ad networks at once
  • Your browser settings: Most modern browsers allow you to block cookies, which limits interest-based ad targeting

Ad Content Note

While we cannot control the specific ads served by Google AdSense, we have configured our AdSense account to filter out categories of advertising that we consider inappropriate for the spiritual and cultural nature of this website. If you encounter any advertisement that seems disrespectful or out of place, please contact us and we will investigate.

Section 04

Editorial Independence — Our Most Important Commitment

No advertiser, affiliate partner or commercial relationship has ever influenced — or will ever influence — the editorial content of keralatempleguide.com.

The articles, legends, ritual explanations, pilgrimage guides, temple histories and blog posts on this website are written based solely on our research, traditional sources, practitioner knowledge and devotional commitment to accuracy. The decisions about what to write, how to describe a tradition, which temples to highlight and which information to share are made entirely independently of any commercial consideration.

SituationOur Policy
An affiliate partner asks us to write positively about their service We write what is accurate and helpful. If a service is not genuinely good, we will not recommend it regardless of any commercial relationship.
An advertiser asks us to remove content that mentions a competitor We do not remove or alter editorial content at the request of advertisers. Our content is determined by what is true and useful to our readers.
A temple trust or institution offers payment for coverage We do not accept payment for editorial coverage. All temple content is written on its own merits. Sponsored content, if any, is clearly labelled as such.
A product or service we are affiliated with receives genuine negative reviews We will either update our coverage to reflect the reality, remove the affiliate link, or add a fair-minded note to ensure readers have the full picture.
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Section 05

Does Using Affiliate Links Cost You Anything?

No. Absolutely not. When you click an affiliate link on keralatempleguide.com and make a purchase, you pay exactly the same price you would pay by going directly to the seller's website. In some cases, affiliate arrangements actually result in exclusive discounts for readers who arrive through our link — but we will always make this clear when it applies.

Any commission we earn comes entirely from the seller's own marketing and referral budget. Your pilgrimage, your booking, your purchase — none of it becomes more expensive because of us. The small commission we earn helps us maintain this website and continue providing free, in-depth content to pilgrims and temple visitors around the world.

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Section 08

Accuracy & Information Disclaimer

The information on keralatempleguide.com is provided in good faith for general informational, cultural and devotional purposes. While we make every effort to ensure that our content is accurate, up to date and well-researched, we cannot guarantee the absolute accuracy of every piece of information on this website, particularly as temple timings, entry procedures, festival dates and ritual practices can change without notice.

Temple Timings & Practical Information

Darshan timings, dress codes, entry rules, online booking procedures and festival dates are subject to change by the temple management authorities. We strongly recommend verifying practical information directly with the relevant temple or devaswom board before planning your visit, especially for major festivals when crowds and procedures may differ significantly from the rest of the year.

Religious & Traditional Content

Kerala's temple traditions have regional variations, family-specific customs and evolving interpretations. The information we provide represents generally accepted practice and mainstream scholarly understanding — it may not reflect every local variation or community-specific custom. We present traditions with respect and are always open to corrections from practitioners and scholars.

Medical & Health Disclaimers

Where we discuss the health, Ayurvedic or biochemical properties of temple practices (such as the antimicrobial properties of copper theertham vessels, or the physiological effects of ritual fasting), this information is for general educational interest only. It does not constitute medical advice. Always consult a qualified medical practitioner before making decisions about your health.

📌 Please Note

keralatempleguide.com is not affiliated with any temple, devaswom board, Kerala government tourism body or religious institution. We are an independent editorial platform. Any errors brought to our attention will be corrected promptly. Please use our contact page to report inaccuracies.

Section 09

Our Commitment to You

This website was built on a single conviction: that the sacred heritage of Kerala's temples deserves to be shared with honesty, depth and devotion. That conviction governs everything we do — including how we handle commercial relationships.

We make the following commitments to every reader of keralatempleguide.com:

  • Transparency: We will always disclose affiliate relationships and advertising arrangements clearly, as required by law and as a matter of personal integrity.
  • Independence: Our editorial decisions will never be made on the basis of commercial considerations. We write what is true, not what is profitable.
  • Accuracy: We will correct errors promptly when they are identified, and we will clearly acknowledge when information has been updated.
  • Respect: We will treat Kerala's sacred traditions, deities, communities and practitioners with the deep respect they deserve — always.
  • No Misleading Links: Every affiliate or commercial link will be presented in context and will never be disguised as independent editorial recommendation when a commercial relationship exists.
  • Reader First: When recommending any product, service or platform, our first question is always: "Is this genuinely useful for a pilgrim or temple visitor?" — not "How much does this pay us?"

Section 10

Questions About This Disclosure

If you have any questions about this affiliate disclosure, our advertising practices, a specific link or any other aspect of how this website operates commercially, please do not hesitate to contact us.

Contact us through our Contact Page →

We will respond to all transparency and disclosure queries within 3–5 working days. If you believe a link or piece of content on this website violates FTC guidelines or any other disclosure requirement, please bring it to our attention and we will address it immediately.

This disclosure page was last updated in June 2026 and will be reviewed and updated whenever our commercial practices change in any material way.

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